เนื้อหาโดยย่อ
The Art and Science of Demand and Supply Chain Planning in Today's Complex Global Economy by Paul Myerson is a comprehensive guide to modern supply chain management. It explores key principles, strategies, and technologies that drive efficient demand and supply planning in today's fast-changing global economy. The book covers topics such as forecasting, inventory optimization, digital transformation, and real-world applications. With practical insights and case studies, it helps professionals enhance decision-making and operational efficiency. This resource is ideal for supply chain managers, analysts, and students. A must-read for anyone looking to master supply chain planning in a dynamic world.