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Supply Chain and Logistics Management: For UG and PG Marketing Stream Students
- ผู้แต่ง
- Chethan S., Kiran Kumar R. & Anusha K. Y.
- สำนักพิมพ์
- Lap Lambert Academic Publishing
- เลขเรียกหนังสือ
- HD 38.5 C43S 2023
- สถานที่จัดเก็บ
- ชั้น 3
- ISBN
- 9786206755180
- สาขาวิชา
- -
เนื้อหาโดยย่อ
Supply Chain and Logistics Management: For UG and PG Marketing Stream Students offers a clear introduction to logistics and supply chain concepts. The book focuses on the role of supply chains in enhancing marketing effectiveness and customer satisfaction. It explains key topics such as procurement, transportation, warehousing, and inventory management. Readers will learn how supply chains support strategic decision-making in modern businesses. Practical insights and simplified explanations make the subject accessible to students. It is designed specifically for undergraduate and postgraduate learners in marketing streams. This guide serves as a valuable resource for building knowledge in logistics and supply chain management. 