เนื้อหาโดยย่อ
Purchasing and Supply Management by Fraser Johnson explores the principles and practices of modern procurement. It highlights strategic sourcing, supplier relationship management, and cost analysis. The book emphasizes aligning purchasing with organizational goals and global market trends. Case studies and real-world examples make the concepts practical and easy to apply. Sustainability and ethical sourcing are integrated throughout the discussion. Readers gain insights into technologys role in supply chain efficiency. An essential guide for students and professionals in business and supply management.